"Eat Your Heart Out Missoni"
As huge supporters of The David Sheldrick Trust, artist Thomas Fuchs and Michou Mahtani of product home accessories design company ,Thomas Fuchs Creative ,are always on the watch for anything elephant related. As we head into cooler months ahead our eyes have turned to these Missoni look alike garments that are adorning our gentle giants across the continent. "As so many of our products are handcrafted and handmade in India it was our intention to work with these weavers in bringing cool clothes inspired by legendary clothing brand MISSONI to our animal friends" said Michou . Elephants in India are sporting colorful woolen jumpers after villagers collaborated with product designer Thomas Fuchs and knitted the super-size garments to protect the animals from near-freezing temperatures.
Women in a village near the Wildlife SOS Elephant Conservation and Care Centre in the northern city of Mathura reportedly began producing the colourful, pyjama-like garments after staff at the centre warned temperatures were approaching sub-zero at night.
The conservation centre takes in rescued elephants who have previously suffered chronic neglect and beatings from cruel handlers.Photographs show female elephants wearing the carefully embroidered outfits, which cover their legs, back and neck, as centre staff and villagers stand among them.
Kartick Satyanarayan, founder of the centre, said it was important to protect the formerly abused elephants from the cold.
“It is important to keep our elephants protected from the bitter cold during this extreme winter, as they are weak and vulnerable having suffered so much abuse making them susceptible to ailments such as pneumonia,” she told the Times of India.
“The cold also aggravates their arthritis which is a common issue that our rescued elephants have to deal with.”
The centre currently houses 20 elephants that have been rescued from illegal captivity, trafficking mafia, exploited for street begging and circuses where they were abused and subjected to extreme cruelty.
Staff have plans to rescue a further 50 elephants in 2017, with hopes to secure more land to expand the sanctuary.